Derek Sivers

Derek Sivers, founder of CDBaby and ardent supporter of independent music and artists, has started a new initiative to help young musicians get ahead in the music business: Grassroots Documentary.

“Understanding the people who can help you” (Derek Sivers)
What is the new project about? Well, essentially Derek goes out with his video camera and produces short interviews with people from the music industry. In those short videos (ca. 10 minutes each) these insiders talk about how the business works and how artists can have an impact in today’s music world. The idea is that the more information young musicians have about the way the business works, the better they will be positioned to participate sucessfully in the music market.

“Who’s filming it? Maybe you!” (Derek Sivers)
The cool thing about the project is that Derek has opened it up to everyone who would like to contribute. So, if YOU would like to interview a music business person in your area, Derek will set you up for a meeting with the person you are interested in interviewing.

“Networking with the people who might help you”
What will be your gain in joining the team? Contributing to Grassroots Documentary is a great way of getting to know the people in the business. As I am sure many of you have already found out, establishing and maintaining good relationships with potential business partners is essential for building your career (check out Derek’s advise on this here).

You can watch the interviews that have been produced up to now on Derek’s YouTube Channel.